Targeted advertising: what you should definitely know

Discover how to attract the right audience and increase your conversions with targeted advertising campaigns.

What is targeted advertising?

Targeted advertising means focusing your advertising campaigns specifically on a specific audience likely to be most interested in your products or services. For online entrepreneurs, this means you can allocate your marketing budget more efficiently by showing ads to people most likely to convert. This not only increases your conversion rate but also boosts brand awareness among the right audience.

Keywords as an anchor for your campaigns

Keywords are the foundation of every successful advertising campaign. By choosing the right keywords, you ensure your ads are shown to people actively searching for what you offer. Google Ads is one of the most effective tools for achieving this. Google's Keyword Planner helps you identify relevant search terms used by your target audience. It's important to choose keywords that align with the different stages of the customer journey, from information gathering to purchase decision.

Optimization and AI-driven advertising

AI-powered advertising uses artificial intelligence to optimize your campaigns. Within Google Ads, this means the platform can automatically adjust bids and ad copy based on the collected data. This makes your ads increasingly smarter and more relevant. The optimization score in Google Ads provides recommendations tailored specifically to your campaigns, allowing you to continuously improve your results without having to make all the adjustments manually.

Bidding strategies and conversion goals

Within Google Ads, you can choose from various bidding strategies, such as Target Impression Share, Maximize Clicks, Maximize Conversions, and Maximize Conversion Value. Each strategy has its own advantages and is suitable for different stages of your campaign. It's important to clearly define your conversion goals, such as generating leads, increasing online sales, or attracting in-store visitors. By aligning your bidding strategy with your conversion goals, you can optimize your advertising budget and achieve better results.