Employer branding: complete guide to strategic recruitment in 2026 [Dutch]

Without an employer branding strategy, you can't attract top talent. That's why we at Coconne.club prioritize your employer branding strategy. Because attracting staff is a strategy that defines the course of your organization. Ready? We'll put you in pole position.

Strategic recruitment is more than just filling vacancies

Strategic recruitment is about thinking ahead. About attracting top talent even before you have any vacancies. Because finding good staff is all about strategy and understanding where your organization wants to go.

Employer branding as accelator for growth

Your employer branding strategy is what ties all your recruitment activities together. For example, if someone asks you why they should choose your organization, you want to make that clear in just a few sentences. This way, your top talent will immediately feel connected, remember your brand, and subsequently apply to your company. Candidates want to know what kind of organization they're joining, what values ​​and work culture you offer. And you want to make this recruitment message visible as quickly and effectively as possible, so you stand out from your competitors.

A strong employer branding strategy is the key to standing out in a tight labor market. And you develop this strategy before you even start developing your campaigns. But how do you bring all the individual components together into one powerful employer brand? The answer lies in your strategic recruitment plan. This makes your recruitment message concrete and measurable, so you maintain control over your recruitment budget and the strategic direction you take for your organization.